On the morning of April 12 at 8:00 AM, the “Shanghai Bank Cup · 2025 Shanghai Maqiao International Half Marathon” organized by the People's Government of Minhang District, Shanghai, officially started at the Jiushi Sports Qizhong Tennis Center. As one of the event sponsors, Jiudian Pharmaceutical joined partners such as Shanghai Bank and Qingdao Beerin supporting this sports extravaganza that blends athletic passion with urban culture, showcasing corporate responsibility and promoting the concept of a healthy lifestyle.

This year’s event, themed “Take the Lead, Break Your PB,” attracted thousands of runners to the course. Jiudian Pharmaceutical’s brand logo was prominently displayed on the main stage backdrop, race banners, flags, display tables, and supply stations, further enhancing the company’s brand influence. Jiudian Pharmaceutical not only provided sponsorship but also took a deep role in event support, offering scientific guidance and health assistance to participants. Prior to the race, the company collaborated with the organizing committee to launch the “Love Running, Enjoy Health” health package, setting up medical supply points along the route and providing free application services for over 1,600 participants to ensure their safety and promote the company’s mission of “serving public health.”

As a leading company in the domestic plaster field, Jiudian Pharmaceutical integrates its brand values of “profession, innovation, and responsibility” with sportsmanship through its sponsorship of the marathon event. During the event, the company’s booth attracted many participants and citizens who stopped by to take photos and check in. Staff distributed Jiuyue plasters and explained bone health topics, further spreading knowledge on scientific exercise and bone health, and promoting the concept of “Exercise Protects Bones, Health Moves Forward.”

“I am proud to represent the company in contributing to this event! Seeing the smiles of participants crossing the finish line strengthens our commitment to ‘protecting joint health,’” said Mr. Zhang, a staff member of Jiudian Pharmaceutical at the event. After the event, the company organized employees to participate in cleaning the racecourse and recycling materials, demonstrating its commitment to environmental protection and corporate social responsibility.

During this event, over 1,600 participants tried the Jiuyue plaster, and more than 600 social media check-ins were shared. The host and related leaders mentioned “Jiudian Pharmaceutical” nine times in total. Among them, Mr.Zhang, Secretary of the Maqiao Town Party Committee in Minhang District, Shanghai, pointed out in his opening speech that the support from companies like Jiudian Pharmaceutical injected health and vitality into the event and contributed to the high-quality development of the national fitness movement. This sponsorship is an important step for Jiudian Pharmaceutical’s OTC Division to deepen brand building and expand its practice of social responsibility. Moving forward, the OTC Division will continue to support sports culture in diverse forms, explore innovative models of “Health and Exercise,” and contribute to improving public health and the Healthy China initiative.