On May 10, the "2026 China Brand Value Evaluation Information Release" event, hosted by the China Council for Brand Promotion and Xinhua News Agency Brand Work Office, and organized by China Brand magazine, was held in Deqing, Zhejiang Province. Hunan Jiudian Pharmaceutical Co., Ltd. was ranked 20th on the Pharmaceutical and Health list, with a brand strength score of 870 and a brand value of RMB 2.949 billion, achieving a triple leap in brand strength, brand value, and industry ranking.

The "China Brand Value Evaluation Information Release" is jointly organized by authoritative institutions including the China Council for Brand Promotion. The evaluation is conducted in accordance with international and national brand evaluation standards, ensuring a scientific, fair, open, and recognized process. Compared with 2025, Jiudian Pharmaceutical's brand strength increased by 51 points, brand value grew by RMB 544 million, and its industry ranking moved up eight places, demonstrating significant market and authoritative recognition of its brand influence, product competitiveness, and development potential.

As a leading enterprise in China's transdermal drug delivery sector, Jiudian Pharmaceutical has, in recent years, focused on developing transdermal topical preparations while continuing to strengthen its three fundamental pillars: oral preparations, active pharmaceutical ingredients (APIs), and pharmaceutical excipients. The company adopts a strategy of leveraging generic drugs to support innovative drug development, and pursuing both independent R&D and mergers & acquisitions in parallel. By continuously refining its product portfolio, optimizing production quality through lean manufacturing, and enhancing market expansion capabilities with strong product strength, Jiudian has solidified the foundation for its brand value accumulation.

Standing at the forefront of a new era in pharmaceuticals, Jiudian has keenly sensed new industry trends and has been intensifying its development of out-of-hospital markets—a shift that places higher demands on brand building. In response, Jiudian Pharmaceutical partnered in 2025 with Hua & Hua, a top domestic brand marketing consultancy, to launch a brand revitalization strategy under the theme "Choose Jiudian for Plasters." The company created the super symbol "Jiudian Analgesic Master" and precisely positioned itself as an "Analgesic Patch Expert," embarking on a strategic transformation from a "product-only" approach to a dual-drive model of "product and brand." Through a series of brand engineering and brand marketing initiatives, and with support from national programs such as the "Thousand Enterprises, Hundred Cities" Trademark Brand Value Enhancement Initiative and Hunan Province's Key Trademark Brand Construction Project, Jiudian Pharmaceutical has achieved a qualitative leap in brand recognition and influence.

The deepening of brand development has also earned the company multiple prestigious brand honors. Jiudian was named to the "China Brand Value (Pharmaceutical and Health) List"; its subsidiary brand "Jiuyue" was selected as one of "Hunan's Top Ten Rising Brands"; and its core trademark "Jiudian" was included in Hunan Province's Key Trademark List. Additionally, the company was recognized as a "National Intellectual Property Demonstration Enterprise Cultivation Object" and received the "2025 A-Share Listed Company Growth Enterprise of the Year" award.

From "obscurity" to "emerging prominence" and then to "widespread acclaim," Jiudian Pharmaceutical has taken every step in its brand value ascent with solid determination. The company will continue to uphold its core philosophy—"Transforming Knowledge into Health"—and leverage brand value enhancement as a key driver. It will persistently strengthen brand-building efforts, deepen the integration of brand with products, channels, and R&D, and steadily increase brand added value and market influence. In doing so, Jiudian is committed to contributing to the high-quality development of the pharmaceutical and health industry and to building a strong brand-powered nation.